World Mag × INSANE Production
Hybrid Production · Green Screen · AI Environments

PERF

World Mag × INSANE — 15 Artists · 15 Performances — 2025

// The Format

Urban
Revolution.

PERF is an unprecedented format on the French urban landscape. World Mag challenged us to create something that didn't exist yet — a visual concept where 15 emerging artists deliver raw, unfiltered performances, shot on green screen and composited into mind-bending AI-generated environments.

The result: a format that bridges the gap between music video production and live performance capture. Each artist gets two deliverables — a 4:5 social media cut for Instagram and a full 16:9 cinematic version for YouTube — both crafted with the same level of visual intensity.

Hybrid Production Green Screen AI Environments Compositing Color Grading Dual Format
// The Pipeline — From Set to Screen
01

The Shoot

A tight crew, one green screen stage, and 15 artists rotating through raw, unscripted sessions. Each performance captured with cinematic rigs in a single take — no playback, no safety net.

02

AI Environment Design

A proprietary AI workflow generates one unique visual world — a single bespoke environment designed to unify every performance under the same cinematic identity.

03

Compositing & Delivery

Keying, compositing, color science, and dual-format mastering. Each performance is delivered in 4:5 for social virality and 16:9 for YouTube — two distinct edits from the same source.

// Post-Production Process
From Green
to Glory.
// Performances — Social Format (4:5)

Every performance composited into the same AI-generated environment. One world, 15 artists. Swipe-ready for social, cinematic at core.

3NKN
Creamyg
Josart
Ju
Krimj
Xema
Jeune Lion
3NKN
Creamyg
Josart
Ju
Krimj
Xema
Jeune Lion
// YouTube Format — 16:9 Cinematic
0
Total views generated
0
Emerging artist performances
0
Likes across socials
Innovation
finds its
purpose.

PERF proves that INSANE is the strategic partner for formats that don't exist yet. Where other studios see a green screen, we see a portal. Where others see a performance, we see a universe waiting to be built.

This isn't post-production. It's world-building at scale — 15 artists, 15 unique environments, 30 deliverables, 1.3 million views. Innovation isn't a buzzword here. It's the product.

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INSANE Production — Paris, FR

We design visuals that define perception.

INSANE is a next-gen creative studio operating at the intersection of CGI production, Generative AI, and Immersive design. Not a supplier. Not an agency. A visual authority.

INSANE CGI01 Gen AI Studio02 Xperience03
contact@insane.prod ↗

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