// Campaign Visuals — Product Renders
Claw Machine — Full Scene
Cherry Bomb
Beauty Sphere
Abstract Form
The Gamification of Beauty — 3D Campaign — 2025
KELTAIN brings a vibrant, playful energy to the world of cosmetics. We were tasked to interpret their brand identity into a fully kinetic 3D world — a universe where beauty products are prizes, and the unboxing is a performance.
The "Claw Machine" concept represents the excitement of discovery. We built a fully simulated arcade machine where the prizes are the precious cosmetic spheres, adding a layer of gamification to the brand experience.
From the playful arcade to the premium reveal. We designed a series of abstract unboxing animations where the packaging itself becomes part of the performance.
The motion design focuses on contrasting movements: the mechanical precision of the machine vs. the organic smoothness of the beauty products.
The KELTAIN universe is built on the idea that cosmetics should feel exciting. Not clinical. Not passive. Every visual was crafted to trigger the same dopamine hit as winning a prize in an arcade — that moment of delight.
This campaign proves that 3D CGI isn't just a rendering tool — it's a storytelling engine for brands brave enough to play.
Explore more projects ↗INSANE is a next-gen creative studio operating at the intersection of CGI production, Generative AI, and Immersive design. Not a supplier. Not an agency. A visual authority.
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