Project Hero
3D · Motion · Branding · CGI

Coca
Cola

3D Brand Campaign — 2024

// The Legacy

Classic
meets Future.

When a brand has as much heritage as Coca-Cola, modernization is a delicate process. Our approach was to use AI to generate concept visuals that respected the iconic silhouette and colors, but pushed the texture and lighting into a fully synthetic, hyper-premium space.

Gen AI Generation Look Dev Brand Strategy
// Concept Articulation
01 // The Form
Coca-Cola Concept Visual Closeup
Coca-Cola Concept Visual 1
Coca-Cola Concept Visual 2

Feel
the rush.

Nostalgia
is the most
potent
drug.

The Coca-Cola brief pushed us to think differently about AI's relationship with heritage brands. These visuals aren't trying to hide their generative origin — they embrace it.

The result is a visual language that references the past while being unmistakably from the future. Warm. Saturated. Slightly impossible. Deeply Coca-Cola.

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INSANE Production — Paris, FR

We design visuals that define perception.

INSANE is a next-gen creative studio operating at the intersection of CGI production, Generative AI, and Immersive design. Not a supplier. Not an agency. A visual authority.

INSANE CGI01 Gen AI Studio02 Xperience03
contact@insane.prod ↗

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